A smarter choice than informal  
family care
beginning with early childhood

Our Social Enterprise Mission

"They say ”It takes a village….

We support communities by empowering families to receive or provide quality ‘Life. Be in it.’™ FamilyCare for their children, elderly and people with disability. We provide families with information, training and employment opportunities putting people before profit, effectively re-villaging our society where families care for families again"

Amanda McFadden – Founder

Life. Be in it. FamilyCare works with individuals, families and communities to increase wellbeing, build strengths and encourage optimism for a better life.

As a Licensee and advocate for Life. Be in it. FamilyCare we are committed to:

  • Embracing the might of families and strengths of individuals and communities;
  • Developing partnerships and alliances that support family and community outcomes;
  • Contributing to the economic and social development of the communities in which we work;
  • Investing in continuous improvement in Life. Be in it. FamilyCare practices."

We are beginning in Geelong supporting families to set-up new small businesses starting with early childhood family care where the focus is on providing more flexible quality care building better brains and healthy bodies. 

Liam McFadden – Managing Director

We support families to be more active and live more of their lives 

Ours is a truly inclusive platform where families can discover information and opportunities to both receive and provide family care and support services for children, elderly and people with a disability.

Life. Be in it. FamilyCare Brochure


A real passion

Life. Be in it. FamilyCarers  are motivated people with a passion for family care work, a commitment to high standards, and making a positive difference to their local community.


Induction Program

Everyone providing family care on the platform will have been thoroughly vetted, have all necessary personal and home safety checks, and will have completed our comprehensive  safety and induction training programs or equivalent.


Earn n' Learn Opportunities

If you wish to to undertake further training to enhance you or your business; our network partners offers pathways to professional development courses and higher qualifications. 


Employment Pathways

If you go on to obtain higher qualifications you will be supported by our network partners to register with an Approved Service or find alternative employment. 

Meet Our Life. Be in it. FamilyCare Team

Liam McFadden

Managing Director

Liam is the MD of the Clann Group and brings 25 years business experience to support family care members to establish, maintain and grow a sustainable small business offering family care services. .

Amanda McFadden


Amanda is the Founder of the Clann Group and in her role in member onboarding and support is to help you to get your platform profile up and running quickly resolving any queries and implementing good ideas to improve it..

Bozena Okabe

Community Liaison

Bo is our community and family group networker and with her background in securing funding support and coordinating home-based childcare centres. She is the person to contact if you need flexible childcare in your area and/or interested in a childcare career.

Vera Vasilchenko

Training and Compliance

Vera is our Diploma qualified industry specialist and has a passion for early childhood learning and professional development of  early childhood professionals With her background in industry compliance  with national childcare laws and regulations she is the person to contact with any professional development, compliance and best practice matters.

Pallavi Mathur

Marketing Assistant

Pallavi is our Marketing Assistant.  She works on marketing initiatives and spread the word about Clann to people. Prior to Clann, she has over 4 years experience in International Sales, Customer Service and social media marketing roles. She loves creativity combined with business needs. For any queries regarding using our platform, she is the person to get in touch with.

This could be you

We're hiring!

We are looking for diploma qualified people in early childhood education and care who live in regional Victoria and are interested in casual work  We need your skills to undertake, home safety and other inspections for and to provide support to the early childhood family care businesses operating on our platform..

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